平台企业的资源管理与能力构建演化路径
首发时间:2021-03-12
摘要:从动态能力视角出发,以滴滴出行和神州专车为研究案例,探讨不同资源基础的平台企业的资源管理与能力构建的演化路径。研究发现,平台企业在发展过程中经过位势评估、资源管理、能力构建等过程实现发展目标;其通常以连接的形式利用内外部资源,并形成了"资源拼凑,能力构建"-"资源激活与扩展,能力优化"-"资源编排,能力升级"的一般路径;对于不同资源基础的企业,其构建的平台类型有所不同,后续选择的资源管理行为也有所差异;动态能力理论、资源拼凑理论与资源编排理论相结合的综合框架是对平台企业发展进行分析的有效工具。
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Resource management and capability building evolution path of platform enterprises
Abstract:From the perspective of dynamic capabilities, this paper takes Didi Chuxing and Shenzhou ZhuanChe as cases to explore the evolution path of resource management and capacity building of platform enterprises with different resource bases. The study found that platform enterprises achieve their development goals through potential assessment, resource management, capacity building during the development process. They usually use many external resources in the form of connection, and form the general path of "resource patchwork, capability building" -- "resource activation and expansion, capability optimization" -- "resource orchestration, capability upgrading". For enterprises with different resource bases, the platforms they build are different, and the subsequent resource management behaviors they choose are also different.The comprehensive framework of dynamic capability theory, resource bricolage theory and resource orchestration theory is an effective tool to analyze the development of platform enterprises.
Keywords: Platform enterprise Resource management Dynamic capability Evolutionary path
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