Research on Improving Job Satisfaction of Internet Enterprises Based on Employees\' Online Reviews

• 1、Business School ,Hunan University,长沙 410006

Abstract：It can effectively solve the problem of high employee turnover rate in the Internet industry to do an exploration on the influencing factors of job satisfaction .Online reviews have become an important source of gaining information, so this paper selects the Internet companies with the highest comprehensive scores on Kanzhun as the research samples, excavates the text of employee comments, and builds a sentiment analysis model on Baidu AI platform using the manually marked comment corpus to calculate the emotional score of employees on each dimension. Compare the emotional index difference between the top 30 companies and the bottom 30 companies to explore the key influencing factors of job satisfaction for Internet companies. The results show that Internet companies should pay attention to management, salary, colleague relations and development prospects.This paper proposes targeted management recommendations based on this, which has important reference significance for enterprises to make important management decisions.

Keywords： Internet companies job satisfaction employee online reviews sentiment tendency analysis sentiment index