众包模式下运输服务采购的多属性双边拍卖机制
首发时间:2022-06-16
摘要:随着电子商务的兴起,基于众包物流平台的运输服务采购在我国双边市场日益发展,运输成本、运输时间和载重量成为发包方选择运输服务的重要因素。现有运输服务采购机制较少将多属性需求引入双边交易环境,且忽略市场中实际存在的交易成本,本文基于双边拍卖理论设计了考虑交易成本的多单位多属性双边拍卖机制。理论分析表明该机制在追求社会福利最大化的基础上不仅满足发包方的多属性要求,还满足个体理性、弱预算平衡和物质平衡,并引导交易双方报告真实的私人价值。最后,通过算例分析表明该机制富有效率。所述机制考虑了交易成本并满足运输服务中发包方对价格属性和非价格属性的实际需求,有助于实现双边市场高效的运输服务采购。
关键词: 多属性 双边拍卖 运输服务采购 众包 激励相容 交易成本
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Multi-attribute double auction mechanism for transportation service procurement under crowdsourcing mode
Abstract:With the rise of e-commerce, the procurement of transportation services based on crowdsourcing logistics platforms is increasingly developing in China\'s double market. Transportation cost, transportation time and load capacity have become important factors for the contracting parties when selecting transportation services. Nevertheless, existing procurement mechanisms for transportation services rarely introduce multi-attribute requirements into a double transaction environment, and ignore the actual transaction costs in the market. Based on the double auction theory, this paper designs a multi-unit and multi-attribute double auction mechanism considering transaction costs. Theoretical analysis shows that the mechanism not only meets the multi-attribute requirements of the contracting party, but also satisfies individual rationality, weak budget balance and material balance on the basis of pursuing the maximization of social welfare, and guides both parties to report real private value. Finally, an example analysis shows that the mechanism is efficient. The mechanism takes into account transaction costs and meets the actual needs of the contracting party for price attributes and non-price attributes in transportation services, and helps to achieve efficient procurement of transportation services in double markets.
Keywords: multi-attribute double auction transportation service procurement crowdsourcing incentive compatibility transaction cost
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