您当前所在位置: 首页 > 学者

雷明

  • 8浏览

  • 0点赞

  • 0收藏

  • 0分享

  • 2下载

  • 0评论

  • 引用

期刊论文

A Study of the Joint Advertising Channels

雷明Ming Lei S.G. Sun D. Yang

Journal of Service Science and Management,-0001,():

URL:

摘要/描述

The study of joint advertising channels decision-making is a very difficult issue. It mainly focuses on ads investment game between a manufacturer and a retailer in a vertical supply chain. With the rise of the game theory, scholars have been starting to investigate this issue in the frame of game theory in recent years. The paper improves the existing mod-els and introduces single-period and multi-period modified models. The paper obtains the closed-form solutions to the single-period model and the simulation results of the multi-period model. We also examine the implications of these results and obtain some insights into the real practice.

【免责声明】以下全部内容由[雷明]上传于[2015年03月09日 18时10分34秒],版权归原创者所有。本文仅代表作者本人观点,与本网站无关。本网站对文中陈述、观点判断保持中立,不对所包含内容的准确性、可靠性或完整性提供任何明示或暗示的保证。请读者仅作参考,并请自行承担全部责任。

我要评论

全部评论 0

本学者其他成果

    同领域成果