The East China Sea is a typical case 2 water environment, where concentrations of phytoplankton pigments, suspended matter, and chromophoric dissolved organic matter (CDOM) are all higher than those in the open oceans, because of the discharge from the Yangtze River and the Yellow River. By using a hyperspectral semianalytical model, we simulated a set of remote-sensing reflectance tbr a variety of chlorophyll, suspended matter, and CDOM concentrations. From this simulated data set, a new algorithm for the retrieval of chlorophyll concentration from remote-sensing reflectance is proposed. For this method, we took into account the 682-nm spectral channel in addition to the Sea-viewing Wide Field-of-view Sensor (SeaWiFS) channels. When this algorithm was applied to a field data set, the chlorophyll concentrations retrieved through the new algorithm were consistent with field measurements to within a small error of 18%, in contrast with that of 147% between the SeaWiFS ocean chlorophyll 2 algorithm and the in situ observation.