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陈运涛
中国质量,2002,(8):7~10,-0001,():
-1年11月30日
CRM as parts of the e-Business system, is used to support managing the interaction process between the business and customers, including accessing management, interaction process management and operation decision supporting. All kinds of the solution provided by suppliers are similitude in the infrastructure, for example the BrowerServer structure based on Internet or Intranet, and the database server, application server, CT1,PC and the other terminals. Some new IT have been used in the solutions, especially the information processing technology and approach, such as the Dataware, Data Mining and Relationship technology etc. In the CRM software, the three basic function of CRM is divided into some modules to programming and working as parts of the system. Today, the CRM solution more emphasizes understanding the business process, connecting to the business strategy which focusing on customer, and integrated to with ERP, SCM, OA etc.
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