Analysis of influencing factors of consumer product recall based on DEMATEL-ISM

• 1、Department of Economics and Management, Nanjing Tech University,Nanjing 211816

Abstract：Weighing options and making decisions with quantitative approaches is challenging right now. DEMATEL-ISM, an analytical framework based on decision experimental analysis and interpretive structural model, is created to address the issue of how difficult it is to quantify the elements determining the effect of consumer product recall. After the hierarchy of influencing factors was realized, the influence size, importance, and correlation of each factor were examined. Three types of factors-producers, consumers, and regulators-affecting the effect of consumer product recall were identified through the collection of expert knowledge.The convenience of the recall method is found to be the most important factor. When implementing a recall, it is important to consider the following direct factors that affect consumer product recall: producer time cost, consumer satisfaction, timeliness of incident investigation, notification or report, producer economic cost, and social impact. Decision assistance for rational planning and enhanced memory efficiency is offered by the study methodologies and findings.

Keywords： Consumer Product Recall Interpretative Structural Modeling Method Decision-making Trial and Evaluation Laboratory