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期刊论文
A New Method to Determine Purchase Probability of Representative Custome
，-0001，（）：
Representative customer's purchase probability is the base to analyze the purchase behavior of always-a-share customer's segment. Using Dwyer model, the representative customer's purchase probability is solved complexly at present. Using uncertain reasoning, a back-tracking Dwyer model and its algorithm are presented in this paper, which gives the answer to this problem more effectively.
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