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期刊论文

An Empirical Research of SMC models in IT Distribution Market Industry

舒华英Qi Jiayin Xu Lida Shu Huaying Li Huaizu

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摘要/描述

SMC model is a group of models to forecast customer' s buying behaviors and was provided in 1987. There are few empirical researches and applications of SMC model for shortage of customer data and its complexity. To choose IT distribution market industry as background, a empirical research is done in this paper. Digital China is the biggest company in China' s IT distribution market. Digital China' s customer data sample is used in this paper. The conclusion is that SMC model does work in IT distribution market industry. Also, the revise advice for SMC is put forward to meet different type of customer behavior.

【免责声明】以下全部内容由[舒华英]上传于[2005年06月22日 23时36分40秒],版权归原创者所有。本文仅代表作者本人观点,与本网站无关。本网站对文中陈述、观点判断保持中立,不对所包含内容的准确性、可靠性或完整性提供任何明示或暗示的保证。请读者仅作参考,并请自行承担全部责任。

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