The self-duality of chiral p-forms was originally investigated by Pasti, Sorokin and Tonin in a manifestly Lorentz covariant action with non-polynomial auxiliary fields. The investigation was then extended to other chiral p-form actions. In this paper we point out that the self-duality appears in a wider context of theoretical models that relate to chiral p-forms. We demonstrate this by considering the interacting model of Floreanini-Jackiw chiral bosons and gauge fields, the generalized. chiral Schwinger model GCSM and the latter's gauge invariant formulation, and discover that the self-duality of the GCSM corresponds to the vector and axial vector current duality.