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【期刊论文】An Empirical Research of SMC models in IT Distribution Market Industry
舒华英, Qi Jiayin, Xu Lida, Shu Huaying , Li Huaizu
,-0001,():
-1年11月30日
SMC model is a group of models to forecast customer' s buying behaviors and was provided in 1987. There are few empirical researches and applications of SMC model for shortage of customer data and its complexity. To choose IT distribution market industry as background, a empirical research is done in this paper. Digital China is the biggest company in China' s IT distribution market. Digital China' s customer data sample is used in this paper. The conclusion is that SMC model does work in IT distribution market industry. Also, the revise advice for SMC is put forward to meet different type of customer behavior.
customer relationship management,, SMC model,, customer value
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舒华英, 齐佳音, 孙维
,-0001,():
-1年11月30日
提出了一套用于评价移动用户价值的指标体系,通过实证分析证明了该指标体系的合理性和应用价值,并提出了综合考虑数据多媒体业务下的指标体系拓展建议
指标体系, 用户细分, 客户关系管理
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舒华英, 齐佳音①, 舒华英②, 李怀祖③
,-0001,():
-1年11月30日
累积客户保持率是描述永久性流失客户交易行为的基本变量。目前,累积客户保持率通过指数模型来确定,该方法产生的拟合结果与实际情况有较大的差距。本文选用威布尔寿命分布模型来确定客户保持率,取得了较好的效果。
客户保持率, 威布尔寿命分布, 客户关系管理
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