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【期刊论文】A service platform for content-downloading VASs in mobile network
舒华英, Song Qi, Zhong XiaoLi, Shu HuaYing
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-1年11月30日
Mobile Value-added services have been predicted to be the new increasing source for mobile telecommunication industry. This paper discussed mobile VASs' concept, value-chains, service classification, service control, and provided a contentdownloading VAS platform's implementation.
VAS,, OSA,, DRM,, OTA,, service control
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46浏览
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288下载
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【期刊论文】A New Method to Determine Purchase Probability of Representative Custome
舒华英, Qi Jiayin, Xu Lida, Shu Huaying, Li Huaizu
,-0001,():
-1年11月30日
Representative customer's purchase probability is the base to analyze the purchase behavior of always-a-share customer's segment. Using Dwyer model, the representative customer's purchase probability is solved complexly at present. Using uncertain reasoning, a back-tracking Dwyer model and its algorithm are presented in this paper, which gives the answer to this problem more effectively.
purchase probability, purchase decision tree, uncertain reasoning
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55浏览
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360下载
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【期刊论文】An Empirical Research of SMC models in IT Distribution Market Industry
舒华英, Qi Jiayin, Xu Lida, Shu Huaying , Li Huaizu
,-0001,():
-1年11月30日
SMC model is a group of models to forecast customer' s buying behaviors and was provided in 1987. There are few empirical researches and applications of SMC model for shortage of customer data and its complexity. To choose IT distribution market industry as background, a empirical research is done in this paper. Digital China is the biggest company in China' s IT distribution market. Digital China' s customer data sample is used in this paper. The conclusion is that SMC model does work in IT distribution market industry. Also, the revise advice for SMC is put forward to meet different type of customer behavior.
customer relationship management,, SMC model,, customer value
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63浏览
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338下载
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舒华英, 齐佳音, 孙维
,-0001,():
-1年11月30日
提出了一套用于评价移动用户价值的指标体系,通过实证分析证明了该指标体系的合理性和应用价值,并提出了综合考虑数据多媒体业务下的指标体系拓展建议
指标体系, 用户细分, 客户关系管理
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76浏览
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1147下载
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